Widening Use for ID Cards
A Powerful Marketing Tool
Newton, NJ - ID Cards are not meant for just employee identification and plastic money, anymore. Popular utilization originated in security and bank cards. But the concept is fast being adopted and/or expanded as a marketing tool for club memberships, personal gifts, loyalty cards, diamond appraisals, novelty cards, food price-tags and more.
"Color ID cards use has gone a long way since it's introduction into the US market in 1992," notes Frank Fracasso, NJ owner of Stellar ID. Stellar www.stellarid.com is a nationwide distributor of specialty card-printing solutions located in Greendell, NJ. "It was an expensive platform which only government, institutions and corporations could afford in its origin. But now the affordability and ease-of-use of hardware and software have made it attractive for wide-range of industries marketing," adds the Stellar ID founder.
Retail marketers, social organizations, theme parks, gemological societies and food sanitation agencies, to name a few, are driving the ID card expanding use. Developments are in the works so that your local bank in US, like in Europe and other parts of the world, can issue it's customer personalized credit and debit cards to compete with big banks.
Credit card use initiated the plastic ID platform defining the small volume that it should occupy one's wallet, or purse, for compactness and portability. That area and thickness has become a major standard for ID related applications. Technology features such as smart chip and/or magnetic strip, which are found on money cards, are adding diversification to disparate ID uses. Some blank plastic cards come with perforations so that once personalized, the sections can be separated from each other. The pieces serve as key tags like the ones retail markets can scan giving customer special store prices.
Gift cards are ubiquitous in retail stores. Near the checkout counters, you will find colorful themes on card surfaces that illustrate the business where the dollar value can be redeemed. The beauty of a gift card is that it provides the recipient latitude of gift preferences offered by the issuing business.
If you are going to Disney theme parks, you are apt to see booths, or kiosks, that allow you to create the fantasy card of your choice and take home a novelty to keep as nostalgia.
Club cards are not limited to membership ID at Sam's Club, Costco and BJ's, any longer. Members of sports clubs, social clubs, historical clubs like museums, political groups, etc, can attain official affiliation card as proof of their participation.
For the most part, paper certificates have been replaced by plastic cards for gem appraisals. Assessment of diamonds, rubies and other valuable stones are being accompanied by custom color images, graphs and text that reflect the certification of specific attributes of a particular gem. The 'small plastic plaque" is a powerful reinforcement of the jewel value.
Food price-tags have migrated to plastic cards for European and Asian retail chains and small shops. Merchandisers of food products in those markets have found that paper based tags are not only laborious and expensive, but often unsanitary to use. Recently, American food markets like local Shop Rite stores have found the plastic food tag solution to be a winner for their perishable food displays. Not only they can enhance the sanitary process and posting food allergens like gluten, they can add daily tag messaging on the food item in traditional chalk board text, or include full color images on the tag surface.
It appears that social, financial, and industrial entities have found ID cards a new tool to enhance their marketing effort. The trend continues to expand.
Author: Frank Fracasso